The Schoolnest™

How one founder expanded her ecommerce business with a site built for growth right on squarespace

The Problem

Megan was launching a new line of branded notebooks and homeschool materials following the rebrand of Schoolnest™. She had a demand and a new brand look, but no infrastructure on her existing Squarespace site to meet this growth need. Her old site couldn’t handle product growth, lacked cohesive branding and usability for the shopping experience, and didn’t reflect her new vision. She was managing everything with a simple site, looking for a way to fulfill her growing brand's demands.

What We Did

  • Developed a new ecommerce website optimized for conversion and scalability (Squarespace).

  • Designed a brand-forward experience with storytelling and lifestyle visuals.

  • Integrated backend filtering systems for inventory, shipping, and fulfillment.

  • Implemented analytics and SEO foundations for product visibility.

The Result:

The brand launched to strong sales and positive feedback, doubled returning customer rate within 3 months, and gained retail partnership interest.

 
Client Snapshot

Schoolnest™ by Megan

Megan wanted to create products that celebrate the beauty of learning, ones that grow with families and are flexible enough for every kind of learner, in any setting.


Key Takeaway

“Your website should grow with your business not limit it.”


A well-built digital foundation gives founders space to focus on product and marketing, not tech headaches.


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