our approach — 360º discoveryStart With Strategy, Not Guesswork
Our 360º Discovery Phase uncovers the insights, strategy, and direction your business needs to move forward with confidence — a total review (finally!) before a single project is designed.
The ProblemWhy 360º Discovery Matters
Too many founders jump straight into implementation land without taking the time to truly understand their goals, gaps, or positioning in the market.
The result? A beautiful website that doesn’t convert, or a brand that feels “off” or a marketing plan that never gets done, because it solely relies on you.
360º Discovery is where we slow down, ask the right questions, and uncover the insights that guide everything else. It’s the missing link in building a business foundation that finally fits just right.
Our 360º Discovery FrameworkA Strategic Deep Dive Into Your Business DNA
Over the course of a few weeks, we’ll guide you through a collaborative process that clarifies and aligns your direction.
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Brand & Audience Analysis
We identify what makes your business unique, who you serve, and what truly resonates with your audience.
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Competitive Landscape Review
We explore your market positioning and uncover the whitespace opportunities.
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Messaging & Voice Exploration
We define your key messaging pillars so your visuals and words are aligned.
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Website & Experience Mapping
We outline the flow, structure, and key touchpoints for your digital experience.
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Strategic Recommendations
You’ll walk away with clear next steps for your brand or website — whether you move forward with us or not.
What You’ll Walk Away WithTangible Clarity You Can
Build On
You’ll leave with a strategic roadmap you can confidently work with — or continue building with us in the next phase.
360º Discovery Deliverables Include:
360º Discovery Summary Deck (with key findings, brand positioning, and insights)
Competitive and Audience Overview
Messaging Framework
Website Strategy Outline or Sitemap
Recommendations & Next Steps
What 360º Discovery UnlocksWhy Start Here?
360º Discovery ensures every creative decision is backed by strategy.
It’s how we help our clients:
Save time and budget by aligning early.
Create a clear, shared vision across teams
Uncover blind spots in their brand and positioning
Build a foundation that scales with growth
Kind Words
“My 360º Discovery changed everything.
Before the 360º, I wasn’t sure how to talk about my brand or what our website needed to communicate. The Anchorlight team helped us see our brand clearly — and the rest of the process flowed naturally.”
— Kimberlee Davis, The Fiscal Feminist
Read More Success Stories >
Phase 1: 360º Discovery
4–6 weeks | Starting at $12KYou’ll leave with a complete strategic roadmap, and if you decide to move forward with design or development with us, a portion of your Discovery investment will be applied to the next phase.
what's comes next?360º Discovery is just the beginning.
360º Discovery is Phase 1 of our full creative process — the foundation that informs Strategy, Design, and Development.
Whether you stop here with a strategy in hand or continue with us through the full journey, every great outcome starts here.
