Take Your Business from Flail to Sail

Business Education for Established Founders & Moms

Together, we’ll build a more sustainable business model that fits the actual life you want to live (and the one you wanted when you started).

start with your ANCHOR
start with your ANCHOR

14+ years in business

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5k+ cups of cold coffee

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300+ women served

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14+ years in business 〰️ 5k+ cups of cold coffee 〰️ 300+ women served 〰️

When’s the last time running your business felt like smooth sailing?

Most business education speaks to beginners. The new kids on the block. But you know what you’re doing works, you just can’t envision another five years of it. The messy middle of business is where the greatest opportunity lies, and where so many of us quit.

Only 1 in 3 businesses will last to the 10-year mark. According to the U.S. Bureau of Labor Statistics, that’s 34.7% of businesses. Yikes. And why do they quit?

Burnout. 

Repeat after me

You're not stuck because you're doing it wrong.

You're stuck because you built something amazing. But what you did then isn’t working for what you need now.

You've been in business for years. You have real clients, real revenue, real proof that you can do this.

What you also might have is:

  • Outdated pricing that doesn’t reflect the true value

  • Custom services that are exhausting to execute on

  • Complete reliance on the founder, even with a team

  • Decision paralysis about what’s next & breaking something

  • Anxiety around growth from here being unsustainable

This is not a marketing problem, and it’s not a branding problem. Another conference won’t solve it.

What you really need is an anchored way of running your business so it doesn’t run you.

“Before Helm, I really didn’t even know how to move forward with my business. It wasn’t working but I didn’t want to blow it up. I just wanted it to feel different.

Hazel S.
Helm Student

Hi, I’m Sabrina!

Mom, founder and friend. That's me and my crew. I started this company in 2013, and the flexibility this life offered was what I desperately wanted. When I became a parent, my priorities and the way I run my business fundamentally and permanently shifted. I wanted less screen time, more travel, and for my time to really be my own.

But the truth is, I built my business the same way you're building yours, and it fundamentally clashed with the life I wanted to live.

Scrappy, growing but still feeling in survival-mode, constant low-grade pressure. I am a person who loathes the word hustling but still….was somehow hustling?

And then one day I woke up and realized I never garden anymore, I spent most of my summer at a desk instead of the pool, and that I really built myself a glorified job. And one that I kinda hated sometimes.

And what I know for sure in my bones is that most founders in the middle who are stuck aren't stuck because they lack skill or effort.

They're stuck because the business they built was designed for survival — and now they need it redesigned for the life they actually want to live.

The middle is the stage nobody talks about, because no one knows WHAT to do.

What if you don’t want to scale to the moon or throw out everything you’ve built because it’s not fundamentally broken…but it also doesn’t fit the lifestyle you imagined when you started.

What if you just want your business to make more sense? To feel less like running on a hamster wheel? Just be less of a damn GRIND?

I know so many of us quit because it’s too hard. But the grass is not greener on the other side, especially for mothers (ask me how I know that-we’ll chat over iced coffee). I know that your best bet will ALWAYS be to bet on you and do the hard work of making what you’ve got better. The stakes are too high not to begin the hard work that you know you need to do to build a better business.

  • I am a consultant and strategist who deeply believes in a better way to do business for moms and women who want their lives to be less stressful and their business to be less all-consuming (but still just as profitable).

    I'm a founder who stayed in the game despite it all and am actively mastering the art of running my business rather than letting it run me.

    And while I don’t know everything, I DO know I can help you find more joy and greater impact without running yourself any more ragged or blowing up your business. There’s a better way.

  • I help established female founders build businesses worth owning that fit their lives. I lead workshops, programs, and small intensive cohorts, alongside limited 1-1 thought-partnership engagements with clients worldwide.

Every week, I serve up a Cold Coffee note from my inbox to yours. Written at my Midwest desk with cold coffee nearby that I swore I was going to drink hot, but you know, life with kids.

Sign up for the Cold Coffee Crew!

You’ll find things I’ve learned (sometimes the hard way), business insights, and quotes/authors/hacks/finds I am generally obsessed with.
I hope you’ll join me!