Branding | Website Strategy | Website Design
LumiTalent
Project OverviewDanielle Pickens is a busy mom of three, professional coach and trainer AND does fractional support to boot.
In other words, she was BUSY. And her website always fell last on the list.
This little consulting thing she started more than ten years ago had outgrown its taped-together brand and website. She was ready for more, and a new name to call it. We needed it all built from the ground up.
But, like many, the idea of doing this felt DAUNTING. So overwhelming. And really something that she would keep putting off.
But our proprietary process, streamlined approach, and years of experience helped get her excited, not trepidatious about her brand and her build.
Year
2023
Industry
Coaching & Training
Region
New York
The Results
Danielle shifted from fearing her rebrand to feeling genuinely excited about it. That enthusiasm is clear in the final product. LumiTalent launched with a brand and website that truly represent over 13 years of real expertise. As she said, “It still makes me happy to look at the site, years later.”
It's polished, purposeful, and aimed at attracting the mission-driven organizations and leaders she serves best. What once felt like an impossible task has now become a launchpad. Now, when Danielle shares her URL, she does so with complete confidence.
Does your brand make you happy?
Let us help you make you something you LOVE, not something you just like.